Smokey Woods
Logo ideation, Packaging Concepts in partnership with The Rally co.
2024 The 99 Show: United Adworkers Showcase Merit Winner
Made in Crivits, Wisconsin, Smokey Woods understands that BBQ is serious business. Their custom-crafted wood chips are made with only the highest quality hardwoods available. Just enough smokiness to season your meat, but not overpowering. And best of all - there’s no BS: we’re talking 100% wood, no dust or dirt. We at Smokey Woods pride ourselves on being an artisan product.
The Smokey Woods new brand design embodies the custom, handcrafted quality of their wood products. In order to speak to their target audience with the design and packaging, we explored the idea of a handcrafted, artisan brand that is both iconic and approachable. It needed to have a bold look, skew masculine, be unique, feel artisanal, and rugged, and work great on print and digital.
